Supply Chain Management of Hewlett Packard - 2165 Words

MGT 441 Supply Chain Management of Hewlett Packard and Dell Inc. Faculty Advisor: Gary Solomon Student: Luke P National University 2 August, 2012 Executive Summary Creating and maintaining a successful supply chain within a business can prove to be one of the largest challenges in developing a successful foundation. Learning the processes involved and understanding the approaches necessary to achieve success can be lessons studied over a life time; the possible growth and accomplishments can most certainly be derived from proper supply chain management. The different aspects of supply chain management appeal to a wide variety of businesses in many different ways, particular situations will†¦show more content†¦Ã¢â‚¬Å"HP is implementing a plan to fundamentally transform the company. HP believes that the exploration of alternatives for PSG (Personal Systems Group) will help the company accomplish its strategic goals and pursue profitable growth and enhanced shareholder value (Thacker, 2011).† By gaining these values the company will maximize its potentials in new endeavors and begin to reorganize the informati on into a well designed system involving the flow of goods and services. HP has never been afraid of reinvention and has always focused on new adventures from efficiency with system development and exploration in the global market. HP shows very little weakness but needs to stay focused on continuously developing insightful plans to stay ahead of the demand and competition. One issue involved with HP’s systems, is better explained by Mr. Johnson as â€Å"the goal is ‘increased integration’ of now-disparate advertising, and ‘we may conclude that there are some improvements we can make’ in the way Hewlett-Packard manages agencies and advertising. Some Hewlett-Packard executives--and some of the company s agency executives--earlier have said they believe the marketer should consolidate to eliminate confusion (Johnson, 1999).† If not fully understood and redeveloped, this advertisement system can become extremely detrimental to the entire flow of the company. ToShow MoreRelatedHewlett Packward Marketing Mix1132 Words   |  5 PagesHewlett Packard Marketing Mix Introduction The Hewlett-Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard, two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the President and Mr. Hewlett as the Vice President. The company’s foundation was supported by the demand for electronic equipment and microwaves. Gradually, HP has concentrated its offerings in software and technology services. Hewlett Packard went public in 1957Read MoreHewlett Packard : Effective Operations Management2225 Words   |  9 PagesHewlett-Packard Efficiency of a company’s performance to a large extend depends on its operations management. Effective operations management contributes to the development of competitive advantages and achievement of company’s main aim of maximizing profit. According to Panneerselvam (2012), â€Å"operation management is the process which combines and transforms various resources used in operations subsystem of the organization into value added product/services in a controlled manner as per the policiesRead MoreDell Packards Value Chain And Its Value1215 Words   |  5 Pagesenvironment, companies focuses on business process and value chain to establish their evaluations about the performance. This paper creates a better understanding of Hewlett-Packard’s value chain and its value proposition. A successful organization like Hewlett-Packard maximizes it public value through value creation, reduced total cost, improvised business performances, customer satisfaction and increased interoperability. HP’s Profile: Hewlett- Packard was founded in the year 1939, it has established itselfRead MoreDistinctive competencies on Starbucks Coffee Company and Hewlett Packard993 Words   |  4 PagesDistinctive competencies on Starbucks Coffee Company and Hewlett Packard a. Starbucks Starbucks is the largest coffeehouse chain in the world with more than 19 thousand stores in over sixty countries. It is headquartered in Seattle, US. The mission statement of Starbucks is to â€Å"Inspire and nurture the human spirit – one person, one cup and one neighbourhood†. The goal of Starbucks is to use the Starbucks experience to create awareness about coffee among the consumers. In line with the aboveRead MoreAssessment of Acers Divide and Conquer Strategy906 Words   |  4 Pagesextensive electronics component expertise, depth of experience managing global electronics component supply chains, and well-planned acquisitions. Through a series of successful acquisitions, the company has four successful brands including Acer, eMachines, Gateway and Packard-Bell (DiDominico, Kartika, Sibeck, 1996). Of these three strategic areas that Acer excels in, their logistics and supply chain expertise across each of the geographies they compete in continue to deliver the greatest time-to-marketRead MoreA Brief Note On Systems And Logistics Support Management1070 Words   |  5 Pages Third-Party Logistics Gregory Long Florida Institute of Technology MG 5061: Systems and Logistics Support Management Dr. Janice Spangenberg February 28, 2016 Abstract Today’s world business environment has become so competitive that companies in order to be successful in the market must deal with different resources for satisfying their customer need. In the past decade or so the competitive global market has made a big influence inRead MoreBenefits Of A Proactive Strategic Procurement Operation2881 Words   |  12 Pagesmore customers than its competition. We will be looking at HEWLETT-PACKARD. Hewlett-Packard emphasis has gone beyond just reacting to the needs of users as and when they arise, to a forward looking proactive approach. This reflects the contribution that the management makes. ?A proactive strategic procurement operation can give the organisation it represents a competitive advantage by reducing waste in the value chain. Purchasing strategies, however cannot be developed in isolationRead MoreA Brief Note On Systems And Logistics Support Management1036 Words   |  5 Pages Third-Party Logistics Gregory C. Long Florida Institute of Technology MG 5061: Systems and Logistics Support Management February 14, 2016 Abstract Today’s world business environment has become so competitive that companies in order to be successful in the market must deal with different resources for satisfying their customer need. In the past decade or so the competitive global market has made a big influence in the growing for externalRead MoreA Brief Note On Systems And Logistics Support Management1308 Words   |  6 Pages Third-Party Logistics Gregory Long MG 5061: Systems and Logistics Support Management Dr. Janice Spangenberg February 28, 2016 Abstract Blanchard (2006) defined third party logistics as, â€Å"A single entity that coordinates all the logistics requirements for a given company/agency.† Today’s world business environment has become so competitive that companies in order to be successful in the market must deal with different resources forRead MoreBenefits Of A Proactive Strategic Procurement Operation3331 Words   |  14 Pagesmore customers than its competition. We will be looking at HEWLETT-PACKARD. Hewlett-Packard emphasis has gone beyond just reacting to the needs of users as and when they arise, to a forward looking proactive approach. This reflects the contribution that the management makes. ?A proactive strategic procurement operation can give the organisation it represents a competitive advantage by reducing waste in the value chain. Purchasing strategies, however cannot be developed in isolation

Essay on The Great Plague Of Europe - 1536 Words

The Great Plague killed nearly half of the European population during the fourteenth century. A plague is a widespread illness. The Illness was also known as the â€Å"Black Death†. Most of the European people believed the plague was the beginning of the end of the world. They were scarcely equipped and unready for what was to be entailed. It was by far one of the worst epidemics yet to be seen in those times. The Great Plague of Europe made its way all throughout the continent and its population. The plague started on the western side of Europe; off the coast of Italy. It arrived by sea between the fall of 1347 and through early spring 1348. Italy was affected so hard that only one out of seven victims would recover in those parts. The†¦show more content†¦While others, were only effected by direct contact. It was thought to have been sustainable by even touching clothing or other such items of the infected. Conditions of the fourteenth century were also a contributing factor. Famine had been an arising issue due to the number of overpopulation. Because of this, their immune systems began to weaken. â€Å"Europeans were susceptible to disease because many people lived in crowded surroundings in an era when personal hygiene was not considered important† (Dowling). The cities were unsanitary and littered with germs, making it easier to sustain such diseases. Unhealthy habits were conducted and medical advances had not yet been made. Doctors themselves had not known what to advise. No prescriptions had worked. There was no cure to what was happening. Most were not even aware of what was impending upon them. Anything that could would be tried, in hopes of living. People were becoming desperate. The great plague came in three different forms. The types of illness differed in symptoms, spread and sufferings. The bubonic plague was the diseases most common form. It was named this due to swelling called â€Å"buboes† of the victim’s lymph nodes. â€Å"These tumors could range in size from that of an egg to that of an apple† (The Black Death). The longest expectancy with this form of illness didn’t often exceed one week. The second variation of plague was known as the â€Å"pneumaticShow MoreRelatedThe Plague : The Great Plague1064 Words   |  5 PagesContaining a Pandemic: The Great Plague Although plague continues to emerge around the world, there was an outbreak so large in the medieval era that it threatened to wipe out entire continents. The vast devastation that began in Asia and spread to Europe is likely the most deadly pandemic in human history. There were many reasons for the lack of containment, from ignorance of its origin to the lack of anything to stop its deadly trail. The disease struck and killed with terrifying speed, leadingRead MoreEssay on How the Black Plague Effected Society741 Words   |  3 Pages The plague is a dangerous and deadly disease. The plague is one of the oldest diseases known to the human race. Back when Europe was still in the middle ages all the people including serfs, royalty, jews, and church members were devastated by disease that was unknown to them. The disease spread rapidly through Europe through a variety of means. The plague possesses many names like the black death or the black plague. No matter what the people referre d to it as it greatly affected the society inRead MoreThe Plague Of The 19th Century926 Words   |  4 PagesThe plague that struck Europe and Asia in the 14th century was undoubtedly the most devastating disease or natural disaster the world ever faced. The Bubonic Plague or Black Death killed an estimated 25 million people from 1347 to 1352 in Europe, which accounted for one third of Europe’s population.-1 Historians believed that the Plague started in Asia and then spread to Europe. The plague lasted for five devastating years, but it’s wrath did not end in 1352. The Plague would reappear throughRead MoreWhat Effects Did The Black Death Changed Europe1408 Words   |  6 Pages The Death Plague That changed Europe In 1348, a plague arrived that caused severe damage in many countries in Europe. The plague made a significant impact on the country, and it ending up killing fifty million people, which was sixty percent of Europe’s entire population (Slack 432). All of the deaths from the Black plaque it caused many different social and economic effects in Europe. Along with devastating effect, there were positive, social and economic changes resulting from the Black deathRead MoreBlack Plague1589 Words   |  7 PagesThe Epidemic is Here The Black Plague, one of the most devastating out breaks in history, is an historical event brought about with a great depression throughout Europe. This plague brought out the worst in mankind during the time the plague ran its course. How do people behave, when there environment becomes life threatening? (Herlihy, 18). The Black Death accounted for nearly one third of the deaths in Europe. Due to the death of many people there were severe shortages in labors, duringRead MoreThe Positive Effects of the Great Plague Essay616 Words   |  3 PagesThe Great Plague was a pandemic that killed many people, and for the people from the olden times the plague equaled painful death; it was torture. As a result, many people categorize ‘the Great Plague’ as a catastrophe that had caused huge damage in Europe, but without this epidemic, we many not have had substantial changes that lead us to the modern day we have now. The Great Plague was an outbreak that killed a third of population in Europe. It was a scourge that originated in the arid plainsRead MoreThe History of the Great Plague Essay1253 Words   |  6 PagesThe Great Plague was one of the most destructive diseases ever in the history of mankind. This Plague spread through China and eventually made its way to Europe and killed around 50 million people. During this time the Great Plague dominated and brought the worst out of people. This pestilence started in Europe during the 14th century. Around this time period the population was growing rapidly and the food supply was scarce due the severe weather. Winters were especially cold and very dry becauseRead More Black Plague Essay example1067 Words   |  5 Pages Living in Europe in the middle of the 1300amp;#8217;s would have been heartbreaking and dreadful. Not only were the living conditions very poor but there was an unknown disease that was wiping out a large percentage of European population. One cannot imagine the fear of wondering whether you or someone you loved was going to catch this deadly disease. No explanation would make a person feel safe from catching it or dying with it. The people of Europe just lived their lives as best they could realizingRead More The Plague Essay1241 Words   |  5 Pages The Plague nbsp;nbsp;nbsp;nbsp;nbsp;The rats did it! Rats, almost single handedly, killed off about a third of the European population throughout the 14th and 15th centuries. Its effects on western civilization still lasts today, but for the people who lived during the plagues wish indeed that they did not. Society was depressed, the economy was struggling, food was scarce, and all of Europe was in battle. Who would want to live in these dramatic conditions? No one, and not for centuriesRead MoreEssay On The Black Death924 Words   |  4 PagesBlack Death was God’s punishment, the only way to cure them of the plague was through God’s forgiveness. The article â€Å"Black Death† states, â€Å"By this logic, the only way to overcome the plague was to win God’s forgiveness.† Nevertheless, doctors in England would try different procedures to cure victims of the plague as well. The doctors would use techniques such as bloodletting and boil lancing to cure their patients (Bubonic Plague). â€Å"Bloodletting simply means a doctor would cut a person and let some

Scaling Social Entrepreneurship Free Essays

Social Entrepreneurship Should Address the Large Social Problems 53 VII- Scaling Social Entrepreneurship 58 VIII- The Conclusions 81 Footnotes 5 Many people stimulated my thinking on social entrepreneurship during my years at the non-profit foundation One Laptop per Child (OLAP). Their ideas may not be fully acknowledged in this book. I would like to thank Giuliani Atomic, Marina Cortes, Chuck Kane, Walter Bender, and Miguel Brenner for their friendship, patient explanations and insights that enabled me to hopefully better understand social problems and how social entrepreneurship can be applied to achieve solutions to such problems. We will write a custom essay sample on Scaling Social Entrepreneurship or any similar topic only for you Order Now Chuck also arranged for me to teach a course in social entrepreneurship each January in 2011-2015 at the MIT Sloan School of Management. Richard Bernstein of Greenberg Trauma should also be recognized for bringing me the opportunity to work for the first time In my career in the non-profit sector. As explained in the following Introduction, a single comment by Nicholas Negotiate led me to write this book. Another comment from Nicholas may be the basis for my third book. Any errors in this book are solely my responsibility. Many people encouraged me to write a book about OLAP. I elected not to do such a book but rather to more generally discuss the lessons I learned about how to scale a social entrepreneurship project. For more on the philosophy and history of OLAP I My favorite OLAP picture. West Bank 2010 8 Introduction From September 2009 until April 2013 1 served as the CUFF of One Laptop per Child Association. The mission of OLAP is to provide a modern education through a connected laptop to every child in the developing world. Nicholas Negotiate, Seymour Paper and several other professors and staff at the MIT Media Lab founded OLAP in 2005. Nicholas was the co-founder of the oral famous MIT Media Lab and Seymour, his colleague at the Media Lab, was one of the leading authorities in the area of how to facilitate child learning through computers. When Nicholas founded the MIT Media Lab he adopted two principles that established the culture of the organization: 1. â€Å"Demo or die† 2. â€Å"Do the impossible† â€Å"Demo or die† basically determined the type of research that was desired. Rather than writing academic papers, students at the Media Lab were required to develop working prototypes, either physical working models or working computer code for computer-based solutions. Paper’s views on constructionist and constructivism in learning probably contributed to this approach. Alan Kay, another MIT faculty member of considerable distinction, may have also influenced this tenet. â€Å"Do the Impossible† defined the types of problems that were acceptable to work on and was based on the thinking of the legendary MIT professor Marvin Minsk. Students were encouraged to work on large, difficult problems where the technology for a solution did not already exist. This focus on large problems is consistent with the concept in entrepreneurship to focus on large market opportunities, although at the Media Lab it was understood that the sponsors of the Media Lab would license and commercialism the new technology developed. This orientation toward large, difficult problems guided the philosophy and development of OLAP Loop’s mission is to provide a laptop to 1. Billion children in primary schools throughout the world. To achieve this end OLAP needed a solution that would scale on several dimensions. In one of our occasional discussions said to Nicholas that OLAP, although it originated as a detonative non-profit, was a great example of social entrepreneurship. Nicholas spooned, â€Å"social entrepreneurship does not scale. † As was the case several times, Nicholas made a single statement that prompted me to go off and think about an issue-?sometimes for several years-? which resulted in this book. Note: Nicholas’ view of the limitations of social entrepreneurship is based on a belief that to achieve scale in solving social problems an organization had to engage national governments around the world. Such governments were much more likely to â€Å"partner† with non-profits that did not have the profit motive of an entrepreneur. ] Prior to OLAP I spent 30 years working in the private sector and twenty of hose years I worked outside the U. S. I have worked in over forty countries, mostly in Asia 10 and Latin America, and I lived in Peru and Indonesia. One advantage of spending so much time overseas is that I was able to first hand observe a country’s development over a significant period of time. With the exception of China, every country that I visited beginning in the 1 sass exhibited a significant improvement in the standard of living by the start of the 21 SST century through the capitalist system of free enterprise. The examples I would cite to demonstrate my point would include Mexico, Singapore, Korea, Taiwan, Peru and Thailand, all of which were very undeveloped countries in the early 1 sass and today are vibrant economies with a significant improvement in the standard of living. While stable governments, democracy and globalization were all contributing factors in certain countries, see capitalism as the one common factor in the countries I cited and in many other countries. Based on my own experience I have great confidence in capitalist, profit companies as a way to improve peoples lives anywhere in the world and thereby address social needs. During the financial crisis of 2008 when the world economic system purportedly came close to collapse, the issue of the morality of capitalism re- emerged as a popular topic and encouraged the growth of social entrepreneurship. History often paints capitalism as fundamentally amoral, lacking a moral system. Milton Friedman’s now famous dictum that the purpose of a corporation is to maximize shareholder returns did much to popularize the absence of morality in capitalism. However, to criticize capitalism for a lack of morality based on the egregious behavior of a few individuals is comparable to criticizing the social system of 11 â€Å"government† because of the behavior of Hitler or Stalin. It is the people pirating the social system that may be immoral and generally not the system itself. My belief that capitalism can behave morally and make a social contribution is in part based on the nine years spent working in Indonesia. Indonesia is one of the poorest countries in Asia with per capita income of $600 or about $2 per day during most of the time I lived there (1990-1999). With a lot of other people helping, I built a billion dollar retail company in seven years that purchased $700 million dollars a year in locally manufactured merchandise, created 20,000 new retail jobs, built out one million square feet of retail space ere year and was one of the largest private sector tax payers in the country. These activities had a positive social and economic benefit beyond just our employees for thousands of other workers and their families in Indonesia. No socially motivated MONGO, multi-lateral bank or non-profit organization improved the number of lives we benefited operating a for-profit company. Perhaps only the Indonesian government affected more people than this private retail company. The point here is not to toot my horn but rather to show the positive impact in a poor country of a large, private, for-profit many with no explicit â€Å"social† mission. This confidence in the capitalist system instinctively makes me suspect of the need for the adjective â€Å"social† to modify entrepreneurship. (This may be similar to the debate in microeconomics over whether â€Å"utility† needed the modifier â€Å"marginal†. â€Å"Social† to modify entrepreneurship implies that this form of entrepreneurship is 12 more focused on societal, economic and environmental problems than traditional entrepreneurship. Also implied is the idea that creating social value is better or preferred to merely creating economic value. Setting aside he problem of how one might measure â€Å"social† value, would question the premise that we even need a distinction f or the social value component in social entrepreneurship, particularly given my experience in Indonesia. Despite my reluctance to acknowledge â€Å"social† as a meaningful distinction in entrepreneurship, I have organized this book on social entrepreneurship to develop the following themes: Why social entrepreneurship emerged as a new â€Å"business model†, which includes an argument for how to combine capitalism and morality as an integrated approach (Chapter I-The Emergence of Social Entrepreneurship in he 21st Century) The government’s defined role as the sole provider of â€Å"public good† has been relaxed, opening the door for the private sector to provide social services (Chapter II- Government and the Public Good) The non-profit movement has influenced the development Of social entrepreneurship, resulting in social entrepreneurs erroneously electing non- profits status. Such an election restricts access to capital markets (in my experience) and deprives them of a key resource to scale their organizations 13 which we call â€Å"society’ and the former [state] ought to provide merely a Hayes rotational entrepreneurship have made a significant contribution to addressing social problems worldwide. (Chapter VIII-The Conclusions) 15 Chapter I-The Emergence of Social Entrepreneurship in the 21 SST Century Many believe that social entrepreneurship emerged as an alternative form of entrepreneurship in the first decade of the 21st century because more and more people were turning away from â€Å"big business† in order to â€Å"do good† and â€Å"save the world†. While true for some individuals, I believe that four factors explain the emergence of social entrepreneurship: 1. A Nobel prize for Muhammad Nuns . A renewal of the question of whether capitalism is moral 3. A wide spread recognition that government alone cannot solve social problems 4. The writings of C. K. Parallax and Clayton Christensen Muhammad Nuns and C. K. Parallax deserve much of the credit for the emergence of social entrepreneurship. The fact that Nuns is from Bangladesh and Parallax is from India is not a coincidence, but rather the basis for their more profound understanding of the dynamics of developing markets and their populations. Social entrepreneurship gained international acclaim when Muhammad Nuns on the Nobel Prize in 2006 for his micro-lending activities in Bangladesh. Providing loans to foster economic development for very poor people had never been done on a large scale prior to Nuns’ Grahame Bank. Grahame Bank is now one of the largest companies in the world using social entrepreneurship as its business model, with 16 annual revenues in 201 1 exceeding $170 million. Tom’s Shoes, to be discussed in Chapter V, may indeed be larger, but I could not find any reliable information on annual revenues. The key factor to explain the success Of the Nuns’ program was that poor people actually do repay their loans (despite life to the contrary by many). I learned the same lesson in Indonesia in the asses building a credit card program for customers that earned only $1000 per year. The economic crisis of 2007 re-opened the debate from the asses about the morality of capitalism and the reasons for renewed debate were the same. A period of high economic growth and significant wealth accumulation was followed by a period of major economic collapse. Such wide swings in the economy were perceived as the fault of the capitalists and their immoral behavior, as evidenced by all the average people whose lives were disrupted hen the economy crashed. Faced With such stern criticism and claims of immorality, a natural outgrowth was for everyone, including for-profit corporations, to act in ways that were more socially responsible. One derivative idea was social entrepreneurship. Harvard Business School (HOBS) weighed in with several articles in support of capitalism and social responsibility. After all why do we need a business school if capitalism is doomed to collapse under the weight of its immoral behavior? Michael Porter, the world-renowned strategy professor at the school, described the situation after 2007: 17 The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community. † porter’s solution is the concept of â€Å"shared value†, which he defines as: creating economic value in a way that also creates value for society by addressing its needs and challenges†¦ He concept of shared value†¦ Recognizes that societal needs, not just conventional economic needs, define markets. It also recognizes that social harms or weaknesses frequently rate internal costs for firms-?such as wasted energy or raw materials, costly accidents, and the need for remedial training t o compensate for inadequacies in education. † 1 A classic example of shared value is a company that should avoid polluting a river because the pollution kills the company’s potential customers down river. If this example does not move you to reconsider the morality of capitalism, other professors at HOBS offered perhaps more persuasive arguments. Rebecca Henderson and Karachi Raman from HOBS produced a paper titled â€Å"Managers and Market Capitalism†. Long overdue, in my opinion, the authors introduce the need for morality in capitalism. The paper argues that businesses have a moral responsibility in addition to Milton Friedman’s economic dictum to maximize shareholder returns. The authors argue that businesses have a moral 18 obligation to serve society by preserving free markets and capitalism and not just satisfy the self-interest of shareholders. Essentially if capitalism and free markets were to end, the shareholders would be harmed by a significant or total loss in the value of their shareholdings. Therefore, egregious behavior, such as the 2007 financial crisis, undermines the integrity of capitalism and ere markets and is therefore immoral. Although the authors did not extend the argument, I believe that they would agree that more socially responsible behavior by corporations fosters more confidence in capitalism and thereby benefits shareholders. Many argue implicitly or explicitly for the need for more social ventures, including social entrepreneurship, due to the lack Of a moral compass in for-profit ventures as a result of the underlying concept of self-interest. I believe that Henderson and Raman present a simple logic that shows for-profit managers a reason for moral behavior-?the reservation of the capitalist system. While it may not meet the standards of the Ten Commandments or other well-known moral systems, preserving the capitalist system does provide the basis to infuse capitalism with an easily understood morality-?act in ways which foster an appreciation and respect for capitalism by society. All but the most die-hard communist should see value in the argument. If not yet convinced about the role Of morality in capitalism, Herbert Simon, the 1978 Nobel Prize winner in economics offers support to introduce morality in capitalism. Simon developed the concept of bounded rationality– sections can only be optimal and never maximized. Bounded rationality offers for-profit managers the 19 â€Å"flexibility† for considerable moral and socially beneficial behaviors to perpetuate the capitalist system. Optimal decisions are by definition a matter of interpretation and not held to the more rigorous standard of minimization. How to cite Scaling Social Entrepreneurship, Papers

Code Of Professional Ethics In Accounting â€Myassignmenthelp.Com

Question: Discuss About The Code Of Professional Ethics In Accounting? Answer: Introduction This essay is developed to understand the ethical practices concerned to the code of practices that are adopted by the Australian Accounting Standard Board for the professional accountants too follow in relation to generate public interest and confidentiality. It also includes the evaluation of APES 110 Code which is also crucial to strengthen the ethical standard that should also be followed by the professional practitioners under the CPA Australia. Approach of APES 110 Code of Ethics for Professional Accountants Accounting profession is significant to influence the confidence of public through delivering the valuable service to the clients. It is also stated that the public values can also be created by ethics and transparency because everyone wants to have the actual information with her to characterize and promote the standard corporate governance. Figure: Perception of Public Value (Source: Cpaaustralia, 2014) Australian accountancy board is lined up with the follow of rules and regulation in order to develop the public confidence and approach to the interest of the same for CPA members. Ethical codes are developed by the top Australian bodies such as APESB, which is responsible for the issuing of ethical codes that are adopted by the accounting members in order to attract the general public towards the fair and ethical accounting practices (Smsfsuperauditors, 2012). At the same time, these codes are applicable to the all Australian CPA members who are working in domestic or overseas county under which they are required to follows the ethical practices to make more approachable the accounting standards at global level. Basically these codes are issued by the accounting body as International Ethics Standard Board for Accountants, to guide and impose the practice of ethical standards so that member should easily aware and protect the interest of public and make the public more without biasne ss and undue influence of the another member or outside people and gimped to unethical practice. ACA is also an ethical accounting body that also enforces the member to ensure the ethical practice and follow the fundamental principles to comply the professional members for not to indulge into the illicit activity and may distort the professional regulation (Apesb, 2017). It is also stated that these ethical compliance and practices are supposed to safeguard the public interest so that it can maintain the relationship with the general public in relation to have faith in accounting professional and people can believe over the practices of professional accountants. These codes are amended time to time to include the fair judgment and provide the assured engagement of CPA member in public interest. These codes are very important to evaluate the conducts of professional member over their accounting practices and take an effective decision to imposed the code of ethical denomination or the decision related to the discipline are also made by the accounting supreme body (Psc, 2016). Alo ng with this, the behavior of member is assessed over the particular standards as any client complaint against the professional those have not follow the accounting regulation and the client is not happy with the process of member than the accounting body may impose the disciplinary duty to so that the member can comply with these standards. As it is also endowed that the professional accountants are playing imminent role and major contributor to the corporate governance practices that are fair and judgmental to carry out the accounting process. With this, it is also known that many of accountants indulged into the malpractices and support the corporate through showing the fruitful position of company so that the general public can easily approach and prefer the particular business to attract towards the corporate performance and be a part of the same, which is not good for the future contribution and it also melt down the brand image of company which is not presented its financial activities in ethical manner. The ethical code are inclined to the using Shall word that is the concern of essential that are needful for the member of the firm. In respond to this, the member of Australian accounting board might be access over the practice of unethical and misleading statement of information.; Major Principles of Code of Professional Ethics Principles are the outline, on basis of these the code is practiced and implemented over the professionals of accounting. APES has issued the principles of code so that the ethical practices are easily assessed in order to maintain the relationship by members with the general public. Major principles of ethical codes are as follows Integrity: It is aimed that the professional should be honest and straightforward in their possession or profession so that the general public could not be harmed and public interest can created positively. At the same time, it also allows to follow the rules and regulation in professional manner not out of that so it can rely through standards of professional ethics. Due Care and Professional Competence: Accountant should have the professional knowledge and skills that the client wants to ensure the adequate presentation of financial information in relation to generate competence and legislation should also be followed diligently so the desired solution can be provided to the perspective client (Apesb, 2010). Confidentiality: Confidentiality is another principle that requires the security and protection of information to which not to share with the third party without any consent of the firms management. Disclosing the confidential information by professional accountant influence the public not to believe over the members due to the safety concern of the crucial information related to the firm that might distort the expectations of client (Apesb, 2010). Objectivity: It is also important principle for code of professional ethics that allow the accountants to not to create biasness due to the undue influence to the client. Professional Behavior: Professional behavior is also important for the members to deliver satisfactory level service to the client. The code of APES 110 is basically concerned to the integrity of professional accountants that advice to that the member should deal in fair and judgment basis and malpractices should not be, for this the member himself would be responsible to disclose the entire information to the client about the further process and confer the better service according to the professional ethics. With this, omitted and misleading information should also not be treated because of the personal benefits would affect the general public that the false information is also judged by the professional accountants and code of ethics are not followed. APES 110 code is applicable from July 1, 2011 in relation to the previous codes of professional ethics and it is issued up to the November 2013 (Cheffers and Pakaluk, 2007). Along with this, it is declared over the corporation act 2001for the purpose of review the audit and enforceable to impose the legality over the members and firms also. The major responsibilit y of the accountant is to determine the public interest and not behave by unprofessional practices otherwise the authority body would impose the legal obligation in order to pose over the misleading statement or information presentation. APES 110 are preamble to the Australian Accounting Standard (Icaew, 2017). This code is concerned to the maintaining the relationship with client and professional accountants but it is argued that these codes are not adequate to develop the moral obligations with respect to the ethical measurement of service. It is also assessed that there is a positive relationship between the attitude of client and professionals. This code involves the member those are working with the auditing and registering schemes for the client. On the other hand, the issues are also arising due to the increasing profit for the business and both client and professional indulged into the bad conduct through showing the misleading financial information. Conceptual framework shall be inclined to the determination of threats and also find out the importance of threats, with this, safeguards are also applied to the codes structure to prevent the activities that become threats and minimize the perspective threats by a relevant process (Publicaccountants, 2013). Variant threats arise due to the self interest, advocacy threats, intimidation threats, self review threats and familiarity threats. On the other hand, the conceptual framework of codes is fall into as protection measures provided by the regulation and professionals in order to deliver the valuable service to the public. With this, an environmental base safeguard framework through which the practical evidence base compliance is set out to develop the interest aspect of general public. Conclusion On the basis of above analysis of APES 110 code of professional ethics, it can be analyzed that the ethical practices are also important in accountancy because of the generation of public interest through transparency and following the codes of conduct of ethical rules and regulation by the professional accountants. On the other hand, it can also be stated that the only codes not derive the significant value to the clients; their perspective to assess the practical review of the accounting information might also be supportive. References Apesb, (2010). APES 110 Code of Ethics for Professional Accountants. Retrieved from: https://www.apesb.org.au/uploads/standards/apesb_standards/standardc1.pdf Apesb, (2017). APESB issues amendments to APES 110 Code of Ethics for Professional Accountants. Retrieved from: https://www.apesb.org.au/uploads/standards/technical_update/30052017102512_TU_2017_2_NOCLAR_NAS_Amendments_APES_110_May_2017_Final.pdf Cpaaustralia, (2014). 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