Supply Chain Management of Hewlett Packard - 2165 Words

MGT 441 Supply Chain Management of Hewlett Packard and Dell Inc. Faculty Advisor: Gary Solomon Student: Luke P National University 2 August, 2012 Executive Summary Creating and maintaining a successful supply chain within a business can prove to be one of the largest challenges in developing a successful foundation. Learning the processes involved and understanding the approaches necessary to achieve success can be lessons studied over a life time; the possible growth and accomplishments can most certainly be derived from proper supply chain management. The different aspects of supply chain management appeal to a wide variety of businesses in many different ways, particular situations will†¦show more content†¦Ã¢â‚¬Å"HP is implementing a plan to fundamentally transform the company. HP believes that the exploration of alternatives for PSG (Personal Systems Group) will help the company accomplish its strategic goals and pursue profitable growth and enhanced shareholder value (Thacker, 2011).† By gaining these values the company will maximize its potentials in new endeavors and begin to reorganize the informati on into a well designed system involving the flow of goods and services. HP has never been afraid of reinvention and has always focused on new adventures from efficiency with system development and exploration in the global market. HP shows very little weakness but needs to stay focused on continuously developing insightful plans to stay ahead of the demand and competition. One issue involved with HP’s systems, is better explained by Mr. Johnson as â€Å"the goal is ‘increased integration’ of now-disparate advertising, and ‘we may conclude that there are some improvements we can make’ in the way Hewlett-Packard manages agencies and advertising. Some Hewlett-Packard executives--and some of the company s agency executives--earlier have said they believe the marketer should consolidate to eliminate confusion (Johnson, 1999).† If not fully understood and redeveloped, this advertisement system can become extremely detrimental to the entire flow of the company. ToShow MoreRelatedHewlett Packward Marketing Mix1132 Words   |  5 PagesHewlett Packard Marketing Mix Introduction The Hewlett-Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard, two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the President and Mr. Hewlett as the Vice President. The company’s foundation was supported by the demand for electronic equipment and microwaves. Gradually, HP has concentrated its offerings in software and technology services. 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This reflects the contribution that the management makes. ?A proactive strategic procurement operation can give the organisation it represents a competitive advantage by reducing waste in the value chain. Purchasing strategies, however cannot be developed in isolation